A couple standing with their arms outstretched on an empty beach

Who goes where

The right coast depends on how you want to spend the days

Which sounds obvious and is routinely skipped, because hotels are chosen from photographs that all look the same.

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If you areGoBecause
On honeymoon, and want to swim wheneverNorth — Nungwi or KendwaLeast tidal, swimmable all day, and the sunsets are on your side of the island
On honeymoon, and want quietNorth-east — Matemwe and aroundQuieter and prettier, with the reef close; plan swimming around the tide
A family with young childrenNorth, or anywhere with a good poolTide matters most when somebody wants to be in water at four in the afternoon
A diver or snorkellerNorth-eastMnemba and the northern reefs are on the doorstep
A kitesurferSouth-east — Paje, JambianiThe lagoon and the wind, in the windier monsoon
Here for the town and the historyStone Town, plus any coastGive the town two nights rather than treating it as an airport transfer
On a tight budgetSouth-eastThe best value on the island, and a genuinely nice stretch of coast

The variable that decides it

The tide, more than anything else, and it is the one nobody raises.

On much of the east coast the sea retreats several hundred metres at low water, leaving a shallow reef flat. It is genuinely interesting to walk out across; it is not swimming, and for six hours of the day the sea is somewhere else.

The north coast is barely affected. If somebody in the party wants to swim in the sea whenever they feel like it — which is most honeymooners and nearly all children — that fact chooses your coast on its own.

The second variable: what the pool is for

On the north coast a pool is a nice extra. On the east coast it is the thing that makes the middle of the day work.

So the same hotel feature is worth very different amounts depending on which side of the island it is on, which is not something a booking site will tell you.

Seaweed, fairly

The east and south-east coasts have seaweed farming in the shallows and seasonal natural weed washing onto the sand.

It is a significant local livelihood, largely run by women, and it is not a maintenance failure or a sign of a poor hotel. Some stretches are clearer than others and it varies by season.

People who arrive expecting a swept Caribbean beach are sometimes disappointed. People who are told beforehand generally find it interesting, and several of them end up buying soap made from it.

Mixed parties

One diver and one person who wants a sunlounger is easy — the north-east handles both.

One kitesurfer and one non-swimmer is harder, because the wind that makes the south-east good is the wind that makes it less pleasant to lie in. A week split between two coasts solves it and costs a half-day transfer.

What we will ask you

Not which hotel you liked the look of, but whether somebody wants to swim in the sea at four in the afternoon. That single answer narrows the island faster than anything else.

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